Category Archives: Brand Management
Reputation Marketing Today: What, Why, and How
From your business’s beginning, you’re cultivating a reputation to uphold. Ultimately, your social media posts, website content, client interactions, and customer experience contribute to that reputation. Furthermore, the more you build upon it, the more likely it’ll stick in the minds of your audience. All of that combines into the term reputation marketing. What is … Continue reading Reputation Marketing Today: What, Why, and How
Spotlighting 5-Star Reviews to Trigger Sales!
As a business owner, you know just how important it is to make sure each of your customer’s needs are met. Also, it is vital that their overall experience with your brand is a good one. In fact, studies show that 92% of consumers typically read a business’ reviews to discover the overall quality of … Continue reading Spotlighting 5-Star Reviews to Trigger Sales!
Top Benefits to Using Social Media Relationship Marketing
Certainly, if you’re not using social media relationship marketing in your business, you’re missing out on a huge opportunity. Social media platforms provide an amazing way to connect with customers and promote your products and services. Not only that, but they also help improve your website’s traffic and search engine ranking. In this blog post, … Continue reading Top Benefits to Using Social Media Relationship Marketing
The Reputation Checklist: Essential for Any Brand
In the digital age, a good online reputation is essential to any brand’s survival, and therefore, includes a reputation checklist. The reputation of your brand could be an asset, or a burden on any potential successes. Modern consumers are intelligent, and most will do online research before making a purchase. Ninety percent of consumers say … Continue reading The Reputation Checklist: Essential for Any Brand
Negative Review Responses: Word-For-Word Ideas
As a small business owner, you are always one bad review away from disaster. Furthermore, preparation is important when the unexpected happens. So, that means having a plan in place for how to respond to negative feedback. In this blog post, we discuss some strategies for negative review responses that help keep your business afloat. … Continue reading Negative Review Responses: Word-For-Word Ideas
Showcasing Your 5-Star Reviews to the World!
It’s no secret… A good online reputation is essential to any brand in today’s market. In fact, your brand’s reputation is one of the most important elements in your business achieving any potential successes. That’s why, now more than ever, it’s imperative that you place your 5-star reviews where they belong… Spotlight Your 5-Star Reviews … Continue reading Showcasing Your 5-Star Reviews to the World!
Brand Management = Reputation Management + Reputation Marketing = Revenue
Brand reputation and brand management is now extremely essential to any business. A positive brand reputation improves customer loyalty, positions your brand as a leader, and improves confidence in the market. Certainly, then, monitoring your brand’s reputation with reputation management is crucial to growth. Luckily, it is also easy to enhance your reputation using brand-promotional … Continue reading Brand Management = Reputation Management + Reputation Marketing = Revenue