Trusted, Verified Reviews
Now, it is almost routine for businesses to request a review from their buyer after a purchase. Unfortunately, most businesses do not understand how to market a trusted, verified review for maximum ROI. First, businesses need to understand how consumers use reviews. They need to understand how the consumer uses reviews. Then, businesses need to understand what roles the importance of reviews in Google’s algorithms for ranking purposed. It is then that businesses know how to plan and maximize their marketing around their website. Lastly, we present a solution and a strategy, our “Authority Badge”, that returns maximum value for your trusted, relevant, verified reviews that no one else presents.
Importance of Verified Reviews to Consumers
Nearly 90% of consumers read reviews before making a purchase, with 56% reading at least four reviews. Not only do consumers read reviews, but also, 85% want those reviews to be current and verified to be trusted. The most valued reviews are less than 90 days old. Most often, consumers consider reviews older than 3 months to be irrelevant.
Also, not only do consumers read reviews, but also, they, 89% of consumers, want to read a business’ responses to those reviews. They are reading your responses because they evaluate your responses both to negative and positive reviews. Your responses reveal how socially responsible a business is.
The Role of Verified Reviews with Google (EAT)
Google leads other search engines in emphasizing the customer experience while visiting a website. Google is the primary search engine for 82% of consumers. Because consumers value relevant, verified reviews, reviews are critical in their purchase decisions. Reviews keep inquiring consumers on your website longer. Thus, Google makes reviews an essential part of its E.A.T. algorithm for ranking your business website. The higher your website ranks in a search, especially in Google Local Maps 3-pack, the more likely that consumers find your business and visit your website. E.A.T. stands for Expertise, Authority, and Trustworthiness.
“The Magical Kingdom” of Verified Reviews: Your Website
At the very core of all your marketing campaigns is your website. As shown in the image, your website is your “Digital Storefront”. All your marketing campaigns -- Facebook and Instagram ads, social media posts, Google ads, etc. – direct all traffic to your website supported by your reputation and reviews. Not only are those website visitors looking for product information but, also, for reviews. Furthermore, supporting your online storefront is your business reputation. Reviews back up your reputation with authority, credibility, and trust.
What is the strongest, most profitable form of marketing employed by businesses in the last 150 years? Most marketers and sales agents answer, “Referral Marketing”. It is still true today. Because of current technology, online reviews become 24/7 public referrals. So, review marketing elevates referral marketing to another level. As a result, your website becomes a “Magical Kingdom” of trusted, relevant verified reviews and public referrals.
The Best Review Marketing: Authority Badges
So, how do you market your 5-star reputation for the greatest effect building the greatest ROI? Traditionally, websites show off your reputation placing reviews and testimonials on a page 18 pages deep on your website. On average, you have 7 to 13 seconds to capture your visitor’s attention. Page 18 does not get it.
What if you do have reviews show up on your home page? Consumers want reviews to be current and verified. So, did you update your home page reviews recently? What happens when the consumer visits other pages and there are no reviews? Even if you do show reviews on another page, how current are they? Do your reviews display the directory site that verifies them?
We solve all those issues with a software we call “Authority Badges” display:
- A different 5-star review every 3 to 5 seconds once a visitor lands on your website
- A different 5-star review in the corner of the page without disrupting the consumer’s visit
- Your 5-star reviews on every page of your website 24 hours per day every day
- Current 5-star reviews updated daily
- Directory sites that verify the reviews
- Call-To-Action buttons when reviews are clicked on
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