Tag Archives: monitoring

reputation management - reputation marketing

Brand Management = Reputation Management + Reputation Marketing = Revenue

Brand reputation and brand management is now extremely essential to any business.  A positive brand reputation improves customer loyalty, positions your brand as a leader, and improves confidence in the market. Certainly, then, monitoring your brand’s reputation with reputation management is crucial to growth. Luckily, it is also easy to enhance your reputation using brand-promotional … Continue reading Brand Management = Reputation Management + Reputation Marketing = Revenue

social listening

How to Use Social Listening to Understand Customers and Your Market

Do you know what your customers are saying about you on social media? If not, you’re missing out on a huge opportunity to understand them better. In fact, social listening is one of the most powerful tools at your disposal for understanding your customers and your market. Here are some key strategies you can use … Continue reading How to Use Social Listening to Understand Customers and Your Market