Why Paid Traffic Marketing Matters to You

Re-Thinking Your Paid Traffic Options When people think of “paid traffic,” what they usually mean is Facebook ads or, perhaps, something like Google display ads. In fact, a lot of people are probably not aware there are other options. Certainly, display advertising is one of the best. You Have More Options Than Facebook Ads and … Continue reading Why Paid Traffic Marketing Matters to You

Using Reviews In Your Advertising – Why and How

  Maintaining a good reputation is essential for any business. Often, using reviews in your advertising is the difference between success and failure. Many studies show awesome statistics demonstrating that prospects depend on reviews to help make critical buying decisions.  In this blog post, we discuss how to use your company’s reputation in your advertising. … Continue reading Using Reviews In Your Advertising – Why and How

Display Ad Strategies: High Performing and High Converting

Do you want to learn about the best high-performing ad type that you’ve probably never heard of? Display ad strategies are fantastic for targeting demographics and interests, but it’s also great for retargeting. In fact, display ads are all over the web! So, you see them every day. Moreover, many small businesses, sadly, don’t even … Continue reading Display Ad Strategies: High Performing and High Converting

Online Advertising – Why Your Business Needs It

On the one hand, it’s no secret that online advertising is one of the best ways to reach new customers. But many businesses are still not taking advantage of this powerful marketing tool. Here are the key reasons your business should be running digital ads, even if you are currently running print, television, or direct … Continue reading Online Advertising – Why Your Business Needs It

5 Blog Post Ideas – Start Your Small Business Blog Today

On the one hand, starting a blog for your small business can feel like an impossible hill to climb. After all, you’re not in business to write blog posts. You’re in the business of serving your customers. However, blogging is one of the best ways to connect with potential and current customers. In addition, it … Continue reading 5 Blog Post Ideas – Start Your Small Business Blog Today

Retargeting Pixels – Your Brand’s “Secret Sauce”

Do you ever wonder why some websites seem to get all the juice, while yours is begging for visitors? Your content is just as well-written as theirs, but they are getting all the hits on similar content. Well, here’s a little secret . Oftentimes, they are using a marketing tool called “RETARGETING.” Retargeting pixels, done right, … Continue reading Retargeting Pixels – Your Brand’s “Secret Sauce”

Bad Reviews: Preventing Before You Get Them

As a business owner, you know that online reviews are important. They can make or break your business. 80% of buyers change their minds basing their decisions on negative reviews. Absolutely, it is essential to have a good reputation online. One way to ensure that you always have a good reputation is to prevent ugly … Continue reading Bad Reviews: Preventing Before You Get Them

Cancel Culture and Reputation Marketing

How the Age of Cancel Culture Affects Your Business Managing and marketing your reputation has never been more important than in the age of cancel culture. Today, it’s critically important to understand how your online actions could impact your business. Too often, instead of just disagreeing and working together on a mutual solution to a … Continue reading Cancel Culture and Reputation Marketing

Why Citations Are Important

Citations Are Important and Essential, Why? Word-of-mouth does not work as well as it used to. However, word-of-mouth and referral marketing are not being moth balled. Note that referral marketing still is the strongest, most profitable marketing strategy available to businesses. Now, referral marketing reveals itself in new and improved forms. Because the internet is … Continue reading Why Citations Are Important

Website Sales Funnel Conversion

Converting Your Website into a Sales Funnel That Works Does your website disappoint you? Does it frustrate you by not performing to your expectations and convert traffic into sales? Since many businesses have the same challenge in their marketing, you are not alone! However, there is a solution to your problem. Get more performance by … Continue reading Website Sales Funnel Conversion