Marketing Your 5-Star Reputation
The 3rd Stage of Reputation, Reputation Marketing, is “The Money Stage”. In the 1st Stage, the business initiates and maintains monitoring. So, your business receives alerts and notifications when reviews are left. Next, you respond to your reviews. By responding to reviews, you perform one of the most important tasks and strategies you will ever implement on behalf of your business. Basically, your business leverages and markets its 5-Star Reputation. Moreover, the business' website now gleans more Conversions, more Customers, more Clients, or more Patients. By the way, that is what reputation marketing is all about.
Leveraging Your Reputation
Because people have very short attention spans, the previous section on Reputation Building reveals that your website has, on average, between 7 to 15 seconds to capture your visitor’s attention. As a result, they move on to your competitors site when they don't see what they want right away. Moreover, according to freelancer.com, you should count on just 5 seconds to gain their attention. In any event, it is IMPERATIVE, as soon as they land on the “Home Page”, you grab and hold your website visitor’s attention. The website captures their attention with the Authority, the Credibility, the Knowledge, and the Social Responsibility established with Reputation Building. Finally, the business uses all marketing tools, campaigns, strategies, and tactics with complete confidence in the Reputation. Because your Brand built a solid foundation, your 5-Star Reputation backs up your Online Digital Storefront.
Thus, you leverage your 5-star reputation by providing your website visitors with information they are seeking. 94% of consumers are more inclined to use a business with positive reviews. So, you show off that powerful positive reputation as soon as the visitor lands on your business website. “A strong, powerful review profile is the best single marketing asset” you own.
All Marketing Feeds the Online Storefront
There are 2 images on this page illustrating: 1) that your business website is the centerpieces of all online marketing; 2) your website is your Online Digital Storefront. As a result, the various social, video, and marketing platforms send all cyber-traffic to your website. By the way, with your cyberspace infrastructure is solidly in place, your website information-seekers, see with their own hearts and minds your 5-Star Authority, Credibility, Responsibility backing your products and services.
Finally, your Reputation is your Best Marketing Asset. Not only do you PROTECT it, but also you continually BUILD and MARKET. You find out how others view your reputation by Clicking the ORANGE Button below and downloading your report:
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