Tag Archives: brand

Reputation checklist - balance

The Reputation Checklist: Essential for Any Brand

In the digital age, a good online reputation is essential to any brand’s survival, and therefore, includes a reputation checklist. The reputation of your brand could be an asset, or a burden on any potential successes. Modern consumers are intelligent, and most will do online research before making a purchase. Ninety percent of consumers say … Continue reading The Reputation Checklist: Essential for Any Brand

reputation management - reputation marketing

Brand Management = Reputation Management + Reputation Marketing = Revenue

Brand reputation and brand management is now extremely essential to any business.  A positive brand reputation improves customer loyalty, positions your brand as a leader, and improves confidence in the market. Certainly, then, monitoring your brand’s reputation with reputation management is crucial to growth. Luckily, it is also easy to enhance your reputation using brand-promotional … Continue reading Brand Management = Reputation Management + Reputation Marketing = Revenue

Cliffhanger Reputation management

Marketing Reputations – Your Business Needs It

Have you ever suffered a devastating blow to your online reputation? Then you already know what reputation management is and its place in marketing reputations. Management is, primarily, a re-active and defensive response to negative reviews about your company or brand. Often, it leaves you hanging on the edge of a cliff by your fingertips. … Continue reading Marketing Reputations – Your Business Needs It