Reputation Management – Stage 1
Your Online Reputation is everything. You take a long time to attract a new customers. However, potential customers are, often, lost in an instant. Today, your business is at the mercy of internet media sources that are available 24/7. Because unflattering news, reviews, pictures, and even outright lies can be posted instantaneously and spread throughout the online world very quickly, you require reputation management and continuous monitoring.
The Following is All-Too Real
Imagine this: You launch your business. The business represents your dreams. Moreover, you invest gobs of your time, your money, and your sweat. Also, you have hours of lost sleep that you will never regain. The business begins to show some profits, and therefore, you want to build upon that success. However, you notice that something changes. Now, the business sees fewer appointments being scheduled. Also, you see an increase in the number of appointments cancelled. You are the victim of contract and sales cancellations. Before long, your business appears to be tumbling a bit out of control, You worry that, perhaps, the business could crash, unceremoniously. Something is happening, so you ask the cancellations what caused them to back out. You are told about the negative reviews they saw. In addition, You are informed of all the reviews that you never responded to. They decided, instead, to use one of your competitors.
Unfortunately, if your business fits this scenario, you never see the sales you are losing to your competitors. Consider this: Review Trackers reports that 94% of consumers have stated that a bad review has convinced them to avoid a business. A Cone survey has found that 80% of consumers have reversed a decision to buy based upon negative online reviews.
Reputation Management Some Control
So, what can you do about it? You might not have complete control over what other people are saying about you online. However, you do have control over your own message. You gain control with Reputation Management. You gain control by monitoring reviews concerning your business on Google, Yelp, Facebook, and other review sites. When you personally monitor reviews, you have a daunting task. You receive a major assist with alerts as reviews are left online. However, Reputation Management does not end with monitoring and alerts. Consumers want to see that a business is Socially Responsible and responds to reviews both positive and negative.: The following statistics support that: 89% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews. (Bright Local); plus,85% of customers actively seek out negative reviews. (PowerofReviews); finally, 57% of consumers say they would be 'not very' or 'not at all' likely to use a business that doesn't respond to reviews at all. (Bright Local)
Think about it: nearly 3 out of every 5 people who could have been your prospects won't even talk to you because you did not respond to ALL of the Reviews your company receives. Therefore, you and your business should respond to all their reviews, and you should not avoid negative reviews. If you can turn a negative review into a positive review, you will reap great rewards.
This is an ideal spot for anyone who is curious to find out how others view your business by clicking this ORANGE BUTTON link f you would like to Schedule an Appointment NOW, Click the Big BLUE Button:
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