The modern business environment is hyper-competitive, as companies find themselves jockeying for position in the hearts and minds of consumers. Notably, online marketing is the new forefront of advertising, as this method allows businesses of all sizes and sectors to reach their target audience in a personalized manner. Indeed, the ability to leverage the power … Continue reading The Power of the Retargeting Pixel to Digitally Savvy Buyers
If you’re a small business owner, you know that it’s essential to stay active on social media. But what about blogging? Is blogging even worth your time? Over 77% of worldwide web users read blogs regularly. Most certainly, the answer is, without any hesitation, YES! In this blog post, we discuss the importance of blogging … Continue reading The Importance of Blogging to Every Business And Blogging’s Huge Benefits
Perfectly target customers with paid ads traffic quickly helps potential customers discover your brand. Generally, marketers interchange the terms paid traffic, paid ad traffic, display ads, and programmatic advertising. Whatever term you use, paid traffic employs several features and benefits resulting in your perfect customer. Paid ads enable you to target your perfect customer based … Continue reading Perfectly Target Customers Using Paid Ads Traffic
In the digital age, a good online reputation is essential to any brand’s survival, and therefore, includes a reputation checklist. The reputation of your brand could be an asset, or a burden on any potential successes. Modern consumers are intelligent, and most will do online research before making a purchase. Ninety percent of consumers say … Continue reading The Reputation Checklist: Essential for Any Brand
If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties. Businesses have faced an onslaught of obstacles in the last couple of years. The Pandemic persists to this day. Additionally, the ongoing crisis in Ukraine puts additional pressure on soaring interest rates. Third, consumers are delaying … Continue reading Survive the Recession: 5 Expert Strategies!
Do you want to learn about the best high-performing ad type that you’ve probably never heard of? Display ad strategies are fantastic for targeting demographics and interests, but it’s also great for retargeting. In fact, display ads are all over the web! So, you see them every day. Moreover, many small businesses, sadly, don’t even … Continue reading Display Ad Strategies: High Performing and High Converting
On the one hand, it’s no secret that online advertising is one of the best ways to reach new customers. But many businesses are still not taking advantage of this powerful marketing tool. Here are the key reasons your business should be running digital ads, even if you are currently running print, television, or direct … Continue reading Online Advertising – Why Your Business Needs It
Do you ever wonder why some websites seem to get all the juice, while yours is begging for visitors? Your content is just as well-written as theirs, but they are getting all the hits on similar content. Well, here’s a little secret . Oftentimes, they are using a marketing tool called “RETARGETING.” Retargeting pixels, done right, … Continue reading Retargeting Pixels – Your Brand’s “Secret Sauce”