Do you know what your customers are saying about you on social media? If not, you’re missing out on a huge opportunity to understand them better. In fact, social listening is one of the most powerful tools at your disposal for understanding your customers and your market. Here are some key strategies you can use … Continue reading How to Use Social Listening to Understand Customers and Your Market
If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties. Businesses have faced an onslaught of obstacles in the last couple of years. The Pandemic persists to this day. Additionally, the ongoing crisis in Ukraine puts additional pressure on soaring interest rates. Third, consumers are delaying … Continue reading Survive the Recession: 5 Expert Strategies!
Re-Thinking Your Paid Traffic Options When people think of “paid traffic,” what they usually mean is Facebook ads or, perhaps, something like Google display ads. In fact, a lot of people are probably not aware there are other options. Certainly, display advertising is one of the best. You Have More Options Than Facebook Ads and … Continue reading Why Paid Traffic Marketing Matters to You
Importance of a Social Media Communications As a small business, it is hard to know what kind of content your Facebook and social media post draw the most interest. Facebook, by itself, has over 2.5 million active monthly users. So, regularly engaging with your customers and their networks is an important practice. However, wasting your … Continue reading 10 Social Media Post Ideas for Local Business