Importance of a Social Media Communications
As a small business, it is hard to know what kind of content your Facebook and social media post draw the most interest. Facebook, by itself, has over 2.5 million active monthly users. So, regularly engaging with your customers and their networks is an important practice. However, wasting your time posting content that no one sees or interacts with is not productive. In this blog post, we discuss 10 effective Facebook post ideas for small businesses. Moreover, we provide, also, tips on how to leverage social media posts for your small business!
First Five Effective Facebook and Social Media Post Ideas for Local Businesses:
Share interesting or useful industry news: Often, your customers and their networks focus on industry news that is relevant to both your businesses. Sharing this type of content helps you engage them in conversation and build relationships. For instance, 62% of Facebook users report more interest in a product after viewing a video on it.
Ask questions: Frequently, asking questions is a great way to get your customers and their networks thinking about your business. Also, it helps you generate new ideas for products and services.
Share photos and videos: Customers and their networks love seeing photos and videos of businesses, especially if they are behind-the-scenes shots. This type of content helps people feel connected to your business.
Announce sales or promotions: Customers and their networks have a natural interest in any sales or promotions that you are running. The included details help them know what to expect.
Post customer testimonials: Customer testimonials are a great way to show potential customers that your business is reputable and trustworthy. In addition, testimonials and reviews help build social proof for your business.
Five More Effective Facebook Post Ideas for Local Businesses:
Share tips or advice: If you have expertise in a certain area, share your tips or advice with your customers and their networks. Moreover, this type of content helps you position yourself as an expert in your industry.
Highlight employees: Customers and their networks like to see the faces behind businesses. Regularly highlighting different employees on your Facebook page helps people feel connected to your business.
Show off your products: Customers and their networks want to see what you are selling! Repeatedly showcasing your products or services in a way that is attractive and easy to understand very often leads to conversions.
Talk about community involvement: Customers and their networks appreciate businesses that give back to the community. Ordinarily, sharing stories about your business involvement in the community builds enthusiasm for your business. Hopefully, explaining why it matters to you matters to your audience..
Thank your customers: Be sure to thank your customers and their networks for their support! Finally, a simple “thank you” goes a long way in building relationships.
By following these tips, you start creating content that engages your customers and their networks. Therefore, social media is a great way to connect with potential and current customers. So, be sure to make the most of it! Thanks for reading!
Do you have any other tips for effective Facebook posts? Share them in the comments below!
Want even more ideas? We have a Social Media Recipe that creates engagement and helps position your business for success on social media. Ask us how!
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Traffic & Conversion Analyst
Hi Octane Metrics LLC