If you’re a small business owner, you know that it’s essential to stay active on social media. But what about blogging? Is blogging even worth your time? Over 77% of worldwide web users read blogs regularly. Most certainly, the answer is, without any hesitation, YES! In this blog post, we discuss the importance of blogging for every business. Moreover, the benefits of blogging are enormous – especially for small businesses.
The importance of blogging the SEO benefits cannot be overemphasized. When you blog, you’re creating fresh content that search engines love. By researching keywords* and keyword phrases, your blog and your website is more likely to show up higher in the SERPS. Your posts educate, inform, and frame your followers’ issues, needs wants, and problems Not surprisingly, those are the topics that people search on. Primarily, the majority of consumers are not interested in self-promotion. Consequently, using the right keywords on search engine results pages resulting in more traffic and leads to your blog. (Stats/Proof)
Syndication on Social Media and Email Extends Market Reach
Another great benefit of blogging is the ability to syndicate your content on social media and in email*. So, by syndicating your blog posts to social media, you are automatically sharing those posts on Facebook, Twitter, and LinkedIn, etc. In fact, Optinmonster reports that 59% of people share articles without reading them. Again, your articles and posts solve your followers and readers problems who want to share solutions with others. In addition, sending posts out as an email blast to your newsletter subscribers generates more interest and leads. If you want to make you email marketing more successful, then add a blog and relevant content. Optinmonster also reports that when businesses blog, their email traffic doubles. This helps to increase awareness and keep your brand top-of-mind. Ultimately, your posts drive traffic back to your website.
The Importance of Blogging for Lead Generation and Conversions
Because the traffic and the leads blogs generate are from organic searches. the leads lack the expense of paid traffic. Furthermore, the traffic and leads are pre-qualifying themselves. These leads are clicking links to articles that interest them, frame, and solve their problems, needs, and wants.
By including calls-to-action (CTAs) in your blog posts, you encourage readers to sign up for your email list or contact you for more information about your products or services. Therefore, blogging becomes a great lead generation tool and converts website visitors into customers.
Conversions: Their Roll In the Importance of Blogging
Certainly, CTAs are important to conversions. Ultimately, the consumer only pulls the trigger and converts once they have confidence in the writer of the blog. Forbes reports that 81% of consumers trust the advice and information they acquire from blogs. Logically then, a business should use their blog to build their authority, expertise, and reliability to convert leads into customers. Understandably, as a business owner, you know how valuable trust and authority is in acquiring customers and clients. In your articles, you build your branding and reputation for more conversions.
How You 10X Your Generic Search Results
So now you have visitors coming to your blog and your website from your cost-effective organic search results. Did you know that 96% of all your website and blog visitors leave without contacting your business? Those visitors don’t fill out a form and don’t call you. They don’t message you and don’t email you. Those visitors abandon your blog or website and visit other sites or, worse, visit a competitor’s site. Their identities are unknown, so how do you get them back? What if there is a way to stay in front of 100% of your blog and website visitors? What if you remain in front of all visitors until the buyers are ready to buy? With the average blog or website consumer needing 3 to 5 visits before purchasing, a retargeting strategy brings those visitors back. Clearly, the value and importance of blogging grows with retargeting. Click and read our blog post at this link on Retargeting to learn more about it. Book an appointment and ask about our 10X Retargeting Strategy.
Review Marketing to Build on the Importance of Blogging
Interestingly, for the most conversions, The Spiegel Research Center finds that displaying their reviews is a high priority. More than 90% of all consumers want to read reviews before using a business and making a purchase. Moreover, when consumers see reviews, the likelihood of purchases increase 270%. in addition, on higher ticket items like roofing or teeth, that likelihood increases to 380%. Read our blog article on “Showcasing Your 5-Star Reviews to the World” for additional information. Hi Octane Metrics has a special way of displaying your 5-star reviews on every page of your website. We call this technology our “Review Badge” strategy. Click the link or book a time to talk. We love helping businesses navigate the marketing waters.
So, there you have it! SEO, authority, trust, reach, leads, and conversions! These are just a few of the many reasons why small businesses should be blogging. If you’re not already blogging, now is the time to start. And if you are blogging, make sure you’re taking advantage of all the benefits that blogging has to offer. Certainly, you want to keep your blog up to date. Furthermore, blog posts with articles containing information relevant to the search terms and keywords consumers use are critical to your blog’s success.
Ready to Start Your Blog But Not Sure How?
If you are ready to start blogging, we have solutions for you. We know blogging can be time-consuming, and frankly who has more time? That’s where we come in! We are concerned that all businesses understand the importance of blogging and the benefits to them. Ask us about our blog trial giveaway offer and get started on a company blog today!
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Traffic & Conversion Analyst
Hi Octane Metrics LLC