Perfectly target customers with paid ads traffic quickly helps potential customers discover your brand. Generally, marketers interchange the terms paid traffic, paid ad traffic, display ads, and programmatic advertising. Whatever term you use, paid traffic employs several features and benefits resulting in your perfect customer. Paid ads enable you to target your perfect customer based upon the audience’s preferences and interests with fast, effective results. Contrast paid traffic with SEO. SEO takes many months of patient waiting.
When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Ever play pin-the-tail-on-the-donkey? Most often, it is a game by children. Someone blindfolds you, and then spins you around several times. Afterwards, you attempt to pin the tail on a picture of a donkey. On nearly every occasion, you miss the target by leaps and bounds. Many marketing strategies, SEO for one, are like playing pin-the-tail-on-the-donkey. Only in business, those strategies are ineffective and costly. Vague and generic messages are far less likely to resonate with audiences than specific, direct communications. If you’d like to perfectly target audiences, targeting audience interests and behaviors using paid ads is your solution.
Why Your Business Needs Paid Ads Traffic
Paid Ads Traffic Amplifies Your Reach!
Paid ad traffic enhances your brand’s visibility. Businesses using SEO and other free-based approaches alone have been seeing a decline in their organic reach. Such free-based approaches rely on the prospect typing the right keyword. Very often, your ad gets buried by the algorithms in the search results of free-based approaches. Therefore, your ad reach is limited. The decline is especially true on social media platforms like Facebook, Instagram, and others. However, by targeting audience interests, behaviors, and locations, paid ads guarantee that your ad reaches larger prospect pools. Your ad displays to everyone visiting websites addressing specific interests and behaviors. It doesn’t only display to people typing in a certain keyword. Display advertising allows you a direct window generating more leads, web traffic, conversions, and sales.
To increase your reach, discover the advertising channels where your audience spends most of their time online. Gather the data and analyze it. Then split test your ads and websites for the best results. Split-testing gathers data telling you the kinds of offers they respond to quickly. Discover the offers that motivate people to act and create more offers like those.
Paid Ads Traffic Expands the Conversion Rate!
Very often, using paid traffic and marketing links is effective in gathering and developing leads during the last step of the sales funnel. When users make specific searches on the internet, this means that they know what their problem is, understand the alternatives, and are searching for a solution.
By choosing the correct terms and keywords, you then target the specific need or problem the consumer looks to solve. In fact, ads targeting behaviors and interests conversion rates are approximately 2.5 times the conversion rate of non-targeted ads. The consumer than visits those websites describing and solving his problem . The consumer then sees relevant content, offers, and solutions at the very moment the visitor is ready to buy. This, very effectively, increases conversions, sales, and your bottom line.
Retargeting & Paid Ad Traffic: a Potent Combination!
Both free-based and paid programs share an ENORMOUS PROBLEM! When SEO, PPC, or a free-based program sends a visitor to your website, 96% of your visitors leave your website without ever telling you who they are. They don’t call, message, email, or even fill out a form. They just leave your website and, quite likely, visit a competitor’s website.
However, what happens when you combine a retargeting pixel with your display ad? Suddenly, you are able to track 100% of your website visitors as they journey the internet. Consumers visit sites that accept paid ads — sporting news, weather sites, health sites, local news, and TV channel, etc. Your ads follow the visitor up to 3 months. Why is this important? Because 80% of all purchases are made after the 4th contact. And, when ready to buy, they see your ad, click on it, and return to your site to purchase. You stay in front of 100% of your visitors. Your business remains “top of mind” until the consumer is ready, willing, and able to buy from you. Ultimately, that is how you and your business become market leaders.
Provides Access to Analytics!
It’s easier to measure returns when creating a paid campaign. That’s because the tools offered when paying for a campaign are usually better than the ones offered to measure organic traffic.
When we run paid ad traffic for instance, we have some amazing tools for displaying the numbers of people who see our ads. Furthermore, this allows the advertiser to quickly change ads when the offer or the ad creative doesn’t perform well.
Geo-targeting includes more specific ways of controlling and optimizing your ad settings. Geo-targeting focuses on selecting specific locations and drawing a radius around that location. As a result, your ad targets anyone visiting that location. Moreover, geo-targeting not only shows ads to visitors of a specific location but also targets their specific interests. For instance, a dental practice targets visitors to a dental clinic. Perhaps, an auto repair shop targets visitors to stores selling auto parts.
Therefore, this allows you to control exactly who sees your ads based upon your target market’s geographic activity, buying habits, or their interests. Certainly, this is a powerful tool in getting our ads in front of the right people at the right time in the right place! In fact, 2/3rds of mobile users are more likely to purchase from businesses customizing content by their location.
Split Test Your Ads Until You Get Them Just Right and Bring Consistent Traffic!
As noted earlier in this article, split testing is a huge advantage for paid traffic marketing and advertising. Now, when you buy ads, you run different sets so you can test various ads at once. This allows advertisers to track multiple keywords in multiple ads at the same time. We prefer starting with 10 ad sets at once. As a result, we can gather and analyze the data to see which ads perform best.
Running these ad sets over a period allows you to fine-tune your ad and keyword strategy. Ultimately, this strategy ensures all your ads are powerful performers and bring in consistent paid ad traffic. For more information on paid traffic strategies, Click the Button
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Traffic & Conversion Analyst
Hi Octane Metrics LLC