When it comes to marketing a small business, there are many different options out there. You have options on SEO, social media marketing, or paid ads. Which one is the best for you? Namely, that depends on your business and your goals. In this blog post, we will discuss the top 5 benefits of paid advertising for small businesses!
Paid Ads Focus and Target Audiences
Paid ads are a great way to get targeted traffic to your website. For example, organic traffic depends upon people finding you. With SEO and social media marketing, you are relying on organic traffic which is very slow and often expensive. Furthermore, paid advertising allows you to target specific demographics, interests, and even locations. This ensures that the people who see your ad are more likely to be interested in your offer.
Control of the Message with Paid Ads
Additionally, paid advertising gives you more control over the message that you are sending out. Indeed, with SEO and social media marketing, you are at the mercy of algorithms and trends. Moreover, search engines and social sites control the content and how often your audience sees your message. As a result, you are at the mercy of Google, Bing, Facebook, LinkedIn, etc. Thus, paid ads allow you to control the exact wording of your ad so that it is more likely to resonate with your target audience.
More for Your Advertising Dollar
Another great benefit of paid advertising is that they are very cost-effective. As such, being cost effective means a greater return on your marketing investment. So, if you are smart about your targeting, you get a lot of bang for your buck with paid ads.
All Marketing Strategies Become More Potent
Finally, combining display ads and PPC with re-targeting is a great way to supplement your other marketing efforts. 97% of your website visitors leave your website without ever contacting you. In fact, PPC generates twice the number of visitors to your website than SEO. However, what happens when 97% of those visitors leave and you don’t know who they are. Surely, you are unable contact them. Certainly, that raises the cost of your leads and reduces ROI. Therefore, by combining paid advertising with re-targeting, your messages stay in front of 100% of your website visitors. Ultimately, combining this strategy with PPC, SEO, or social media marketing makes those strategies much more effective.
If you are thinking about using paid ads to market your small business, we hope that this blog post has been helpful! Paid ads offer many benefits that make them worth considering for any business. Just be sure to do your research and target your ads wisely!
If you want some help, we are here to get you started on the path to a profitable paid ads strategy. Call us today or send us a message for a free paid ads consultation. Or, to learn more Click this Link Benefits of Paid Advertising to Small Businesses
Traffic & Conversion Analyst
Hi Octane Metrics LLC