Maintaining a good reputation is essential for any business. Often, using reviews in your advertising is the difference between success and failure. Many studies show awesome statistics demonstrating that prospects depend on reviews to help make critical buying decisions. In this blog post, we discuss how to use your company’s reputation in your advertising. Also, we provide some tips on how to protect your reputation online.
Reasons For Using Reviews in Your Advertising
Your company’s reputation is one of its most valuable assets. Very importantly, it backs up your products and services with authority and credibility. Often, it makes the difference between visitors clicking a link, opting into an offer. Certainly, it becomes a crucial, deciding factor whether prospects do business with you. Therefore, it’s essential to protect it at all costs.
When you have a great reputation, why not leverage them in your ads?
Strategies For Using Reviews in Your Advertising
Testimonials make great advertisements. Thus, you use them for videos, graphics, social covers, and even as social posts on Facebook and Instagram.
Sometimes, positive words from a real person go further to establish trust in potential customers than sales and marketing language. Then, it follows that people trust the experiences of others. After all, if they had a great experience, it helps remove the fear and risk of trusting a new business.
Video testimonials are far better than written ones. So, if you can get your happy customers on camera, video testimony has a much greater impact. Furthermore, when you use these videos in your social media advertising, on your website, and in email marketing campaigns, you multiply the impact.
Instead, if you don’t have any video testimonials, consider doing a case study. Highlighting the results that one of your customers by using your product or service is effective as well. Again, this helps to establish trust and credibility with potential customers.
Graphics and Awards as Advertising
Alternatively, graphics and photos are also a great way to show off your company’s reputation. If you have any awards or accolades, be sure to showcase them in your advertising. Also, social media covers are a great place to show off your company’s positive reputation.
Finally, don’t forget to protect your online reputation. Make sure that you are monitoring what is being said about your company online. Moreover, it is imperative that you respond to any negative reviews or comments quickly and professionally.
By following these tips, you ensure that your company’s reputation is working for you… not against you!
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Traffic & Conversion Analyst
Hi Octane Metrics LLC