The Importance Bad Reviews and Complaints
Did you know that bad reviews and complaints are entirely normal? In fact, if Google doesn’t see at least one negative review or complaint, it suspects, very often, that your account is fake. Google’s algorithm, then, negatively impacts your SEO and your website’s ranking! But eventually, how you deal with those negative reviews affects the bottom line of your business? After all, 95% of consumers, according to studies, have suspicions of censorship when they do not see negative reviews.
Responding to Bad Reviews and Complaints
The most important thing to remember is that you cannot ignore bad reviews and complaints! Accordingly, 89% of consumers read your responses to reviews. Without hesitation, it is necessary to always respond, in a polite manner that tells the next reader you care about your customers. You then try to take the conversation offline. It follows, also, that is when you attempt to resolve the problem. As a result, you lose prospects by engaging in extensive arguments or confrontations online. 80% of consumers change their decisions to buy based on negative reviews. Winning the argument does not win you customers.
One of the best strategies is to simply get more good reviews coming in! A couple of bad reviews won’t hurt you, in fact, if you respond well, they might even help if you have dozens or hundreds of positive reviews!
The “Ethical Bribery” Strategy for More Reviews
When you read that headline, you might have thought you were getting into shady territory. After all, bribes are rarely a good thing. However, there are ethical bribes. When you order a pizza. does your receipt say something about a “free” order of cheesy bread if you go online and provide feedback? If it is not a condition of the bribe that the review is positive, it is an “ethical bribe”.
See, there’s a big difference between ethically providing an incentive to review and just paying for positive reviews.
Another great strategy is to simply give them something great to begin with, and then ask for a review. The feeling of obligation works in your favor. This is the Law of Reciprocity. People feel it is necessary to reciprocate when the receive something nice. Studies of restaurant waiters giving out free mints the check receive higher tips on average! People respond in kind!
Get creative! Build more positive reviews! If you need ideas, we have an amazing system that can help. Ask us how! Phone (513)463-7269
This is an ideal spot for anyone who is curious to find out how others view your business by clicking this ORANGE BUTTON link f you would like to Schedule an Appointment NOW, Click the Big BLUE Button:P.S. Like this post or this blog?
Please give us your review on Google
Traffic & Conversion Analyst
Hi Octane Metrics LLC