As a business owner, you know that online reviews are important. They can make or break your business. 80% of buyers change their minds basing their decisions on negative reviews. Absolutely, it is essential to have a good reputation online. One way to ensure that you always have a good reputation is to prevent ugly reviews from happening in the first place! In this blog post, we discuss some tips on how to do just that!
Give Customer Service the Highest Priority
First and foremost, prevent negative reviews by making sure that you are providing excellent customer service. This seems like a no-brainer. Certainly, understand that customers only leave positive reviews after a positive experience with your business. If you provide great customer service, you’re more likely to receive positive reviews.
Monitoring Reputation for Prevention
Moreover, protect your reputation is by monitoring what is being said about your business online. One method is to set up Google Alerts or to use other social media monitoring tools. In fact, we can help! By doing this, you quickly address any negative comments or experiences that customers may have had. This is reputation management which includes more than monitoring bad reviews. Additionally, reputation management covers citations as well.
For more on the important value of citations, there is another blog post on this blog. The topic of this post is avoiding bad reviews, so back to how to prevent them.
To Prevent Bad Reviews, Respond
Finally, always respond to ugly reviews in a professional manner. 98% of consumers read reviews, both positive and negative for local businesses. Responding to all reviews shows potential customers that you care about your reputation. Also, this demonstrates that you are willing to take responsibility for any negative experiences. Consumers and prospects tend to view you and your business as socially responsible. Of course, responding to all reviews consumes a large amount of time and requires some expertise. If you need help, we have that expertise.
To avoid damaging reviews before they happen the key is to ask your customers about their experience. It is essential to ask them right after you deliver the services or products you sell. That’s when you resolve issues privately before they become a public review.
By following these tips, you can help prevent bad reviews before they even happen! What other tips do you have? Share them in the comments below!
If you enjoyed this blog post, be sure to check out our other blog posts on online reputation management!
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Ken Leib
Traffic & Conversion Analyst
Hi Octane Metrics LLC
www.mybizfixr.com
email:
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phone: (513)463-7269
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