On the one hand, starting a blog for your small business can feel like an impossible hill to climb. After all, you’re not in business to write blog posts. You’re in the business of serving your customers. However, blogging is one of the best ways to connect with potential and current customers. In addition, it helps you achieve your business goals. On the other hand, here are 5 blog post ideas to make starting your business blog less of a chore and get your blog launched this week!
Blog Post Ideas: Idea # 1 – List of FAQs
If you’re not sure what to write about, start with a list of frequently asked questions. Customers are always asking questions and addressing them in a blog post. Consequently, these are immensely helpful for both current and potential customers. Also, these are opportunities to show off your expertise in your industry and become a go-to expert!
Idea #2: Showcase a Customer Testimonial
Another great option is to write a blog post that showcases a customer testimonial. Customer testimonials are powerful because they show that others have had success with your product or service. Furthermore, this helps build trust with potential customers who may be on the fence about working with you.
Blog Post Ideas: Idea # 3 – Share Company News
Third, using your blog to share company news keeps the attention of your customer base. By providing news on new products or services, expansion plans, or even employee spotlights, your market sees you as a market leader. Moreover, this is a wonderful way to keep customers up to date on what’s going on with your business, and it helps humanize your brand.
Blog Post Idea #4: Real Stories About Your Company
If you’re looking for something a little more creative, try writing a blog post that tells a story. For example, we suggest a behind-the-scenes look at your business, an origin story, or even just a fun customer story. Whatever you choose, make sure it’s interesting and engaging!
Blog Post Tip #5: Showcasing Your Company’s Fabulous Work
Finally, consider using your blog to highlight some of your company’s best work. Build a portfolio of completed projects. Also, display photos and videos of happy, satisfied customers using your product or service. This is a terrific way to highlight your expertise, professionalism, and credibility. Frequently, this attracts new customers looking for someone just like you.
On the one hand, starting a business blog seems daunting. On the other hand, it doesn’t have to be! By using these five ideas, your small business blog may be set up and running this week. Once you get started, it’s not nearly as difficult (or time-consuming) as you thought it would be. So, what are you waiting for? Get writing!
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Ken Leib
Traffic & Conversion Analyst
Hi Octane Metrics LLC
www.mybizfixr.com
email:
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phone: (513)463-7269
