Because of gains over the last decade or so, now digital advertising easily surpasses all traditional marketing channels. In fact, estimates predict that by next year digital ads will capture two-thirds of all ad spending. Moreover, many businesses still use things such as newspaper ads, commercials, and radio ads. While desperately holding on to traditional methods it’s the digital sphere pulls in the most marketing dollars. Consequently, digital advertising grabs larger market share and pushes more conversions as well.
Additionally, digital advertising is easy to implement. Furthermore, digital is not as limited as physical advertisements. As a result, it easily works with the content that potential customers enjoy practically every moment of their lives. Thus, digital ads do not interrupt or annoy them.
So, if you want to compete and succeed in this business environment, mastering digital advertising is a pre-requisite.
Digital Advertising VS Physical Advertising
Indeed, digital and physical advertising share a lot in common.
They both utilize marketing materials such as visual and text-based content to persuade an audience to purchase. However, there are good reasons why digital advertising has overwhelmingly surpassed TV ads. Digital is where the consumer is. Without a doubt, that is where the profits are.
Mostly, the differences exist with their distribution methods and how limited the distribution is. Importantly, hundreds or thousands of websites attract interest from large segments of the public. And, those websites accept digital ads because those ads increase profitability for the website as well as the business. Accordingly, there’s no need to worry about a site not having room to run your ad or marketing content as you do with a newspaper or a TV time slot. Plus, businesses easily implement video and audio into their advertising without making massive investments!
Noticeably, physical advertising and traditional ad channels have a lot more limitations. Because specific advertising channels, like newspapers, limit your space, there aren’t as many venues to choose from. Furthermore, you need to pay for the creation of the advertisement materials such as business cards, billboards, display stands, and similar items. Therefore, the costs are much higher with less potential to get your brand seen by your target. Also, it is often much harder to target physical advertising to your perfect audience.
What is Cold Traffic And Why Every Business Needs It
Cold traffic sounds like an odd term. However, it just means gaining website traffic from people who have no prior relationship with your business. Not only is there no prior purchase history, but also your ad did not target them. More or less, they have no idea who you are.
So, why do you need cold traffic? For one, that’s how you grow your customer base. Most likely, targeting people who have already shown interest in your company won’t lead to any substantial growth. So, it is very important for you to entice new customers by throwing out a broad net and seeing who you can bring in.
If your sales process is a funnel, cold traffic is like a firehose of new prospects you can run to the top of that funnel!
Why is Digital Advertising Gold Hidden In Plain Sight?
Digital display advertising is also known as banner ads or display ads. Each time you go to an ad-supported website, you often see some random company’s ad or video is in the corner. Perhaps, you see digital ads at the top, the side, or the bottom of the page. Very often, you also see these ads in the apps you use on your phone. Sometimes, digital ads are amongst the content in articles you read and in videos you watch.
This is pure gold for your business. Moreover, it lets you present your brand and your offers to a broad reach of people with very little effort. As a result, your business targets and exposes everyone who visits that website to your brand and offers.
Ready For A Cold Traffic Test Drive?
If you are ready to see how cold traffic helps your business, we want to give you a special invitation! We want to give you a free strategy session. In addition, we will provide you with a Free Display Ad valued at $500 to help you plan out the perfect offer and show you our unique approach to making cold traffic your next best marketing opportunity!
Contact Us Today!
Traffic & Conversion Analyst
Hi Octane Metrics LLC
Like this post or this blog?
Please give us your review on Google