Do You Want a Higher Converting Website?
There is no magic wand for designing a higher converting website. However, if you focus on these three primary factors, you are well on your way to converting more of your website visitors into paying customers. So, what are these three factors? Keep reading to find out!
The Design Factor
First, one primary factor is your website’s design. A well-designed website is visually appealing and easy to navigate. Without exception, visitors like websites they find quickly and without difficulty. If your website is difficult to navigate, you are likely to lose potential customers before they even have a chance to see what you have to offer.
The Content Factor of a Higher Converting Website
Second, the content of the higher converting website is a primary factor in generating engagement and interest. Well-written, informative, and relevant content is essential to holding your target audience’s attention. It follows that visitors do not stick around long enough to become customers when your content bores them. Therefore, make sure you spend time creating quality content that appeals to your target market.
Finally, the third primary factor is your call-to-action. Display your call-to-action prominently so that it is easily discovered. Necessarily, make it clear what you want visitors to do. Because confusion is the enemy here, clarify for your traffic what you want them to do next. Thus, the process for subscribing to your newsletter, downloading a free e-book, or making a purchase is abundantly clear. Often, when your call-to-action is hidden or difficult to find, visitors leave your site without taking any action at all.
It follows, then, that keeping these three primary factors in mind results in a higher converting website. By focusing on these key areas, you are well on your way to turning more of your visitors into paying customers.
Expect a great day!
Traffic & Conversion Analyst
Hi Octane Metrics LLC
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