Converting Your Website into a Sales Funnel That Works
Does your website disappoint you? Does it frustrate you by not performing to your expectations and convert traffic into sales? Since many businesses have the same challenge in their marketing, you are not alone! However, there is a solution to your problem. Get more performance by converting it into a working website sales funnel.
Unnecessary pages on the website and information overload are some problems that overwhelm potential customers, causing them to hesitate to take the desired action. Website visitors get impatient waiting for pages to load. 50% of your visitors abandon a site if it takes longer than 6 seconds to load. They want to determine what your website is about instantly. Consequently, the average time spent on a page is less than 55 seconds. However, this is only after you capture their attention. Otherwise, your site has only seconds to capture their attention. If they bounce, Google determines they have a poor customer experience. Consequently, it sinks your rankings in the search engines. As a result, your website gets fewer visitors from organic searches.
If you are committed to reaching new customers to attract new revenue, it’s crucial to shift your focus from just having a website. Furthermore, a single-page branded site funnel that you create helps convert visitors into customers.
A Website Sales Funnel: a Smoother Process
A sales funnel is crucial to your digital marketing strategy. However, many business owners want to take a less direct approach.
Some people mistakenly have the mistaken perception that all sales funnels complicate the process. As a result, they believe all funnels have landing pages, upsell pages, squeeze pages, etc. Therefore, in their mind, those complicated processes potentially drive new customers away.
However, this is far from the truth. Many of the strategies pioneered by “internet marketers” selling informational products are some of the best tools digital marketing employs.
Creating a funnel, similar to a website, or simply making some parts of your website function like a funnel is a terrific way to integrate those strategies into a traditional website.
Benefits of Converting Your Website
A website sales funnel comprises a single page that tells your story. It is unlike a website that has multiple pages that make your story confusing to the audience. However, unlike a website, it nurtures the prospective buyer. .
It entails user-friendly scrolling navigation, unlike a website that is hard to navigate and involves lots of clicking. Moreover, it moves the prospect quickly down a single page rather than waiting for multiple pages to load. As noted earlier, the normal website visitor has little patience and a short attention span.
It strongly funnels your website visitors to take the desired action while a website has no clear action steps. This also makes it easy for you to conduct split testing!
A proper funnel is also mobile-friendly and drives approximately 60% of your traffic and helps you track conversions, unlike a website where it is hard to tell where conversions came from.
It includes a strong calls-to-action, while a website usually has no offer but only a call to “contact us.”
A well-strategized and optimized sales funnel can mean the difference between making many sales, realizing healthy profits, or barely breaking even. If you’re ready to take your business to the next level, contact us today for a free consultation on how we can create a sales funnel that works for your business!
Traffic & Conversion Analyst
Hi Octane Metrics LLC